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Conveying the Right Tone Creating quality content is not as easy as it sounds. So many decisions go into crafting content that will have the desired effect of attracting traffic and converting visitors to customers. One very important decision is the tone to take in any given piece of content. There are essentially three different[…]
Choose the Right Point of View Great quality content is one of the most crucial ingredients for a successful website and a lucrative business. The phrase content is king might be terribly clichéd, but it is nonetheless true. Readers and potential customers have high expectations of the websites they view. Failing to impress means losing[…]